Machine-to-Machine Marketing (M3) via Anonymous Advertising ...
Jesus Mena
- 19 april 2016
- 9781466566613
Samenvatting:
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
€ 72,61
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