This book explains the business potential and pitfalls of the newest technologies that leaders and managers need to understand--now--to prepare their companies for success next year and beyond.
Leading experts, such as Michael Porter, Tom Davenport, Marco Iansiti, Erik Brynjolfsson, Andrew McAfee, and Martin Reeves, explain how:
Audience: C-level leaders who want to know more about the strategy and business model implications of new technologies. Managers at all levels who want to know how new technologies will affect the creation of new products and services, as well as hiring strategies. General tech-interested audience--this book is for the Wired-reading manager who wants to get past "here's some cool tech" to "here's how this cool tech is going to affect your business."
Announced first printing: 25,000
Laydown goal: 7,500