Www.Advertising
S. Cowley
- 01 maart 2003
- 9780823058617
Samenvatting:
Advertising consultant Adams describes various forms of advertising and marketing strategies used on the World Wide Web and with Web-related technologies. Technical descriptions are kept to minimum, with the main emphasis being on basic descriptions of how target audiences react to various forms of ads, "micro-sites," and other strategies. The text is heavily illustrated with real-world examples. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
€ 10,08
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