Brands and Gaming
D. Nichols
- 14 november 2005
- 9781403998972
Samenvatting:
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. This is the first major study of brands and gaming and shows huge opportunities for brand development
€ 46,74
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