The Change Function
Pip Coburn
- 02 juli 2006
- 9781591841326
Samenvatting:
An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.
€ 24,35
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