Writing White Papers
Michael A Stelzner
- 01 oktober 2006
- 9780977716937
Samenvatting:
The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics.
€ 35,09
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