Pitch to hockey publications (Hockey News, Sportsnet Magazine, NHL's official yearbook, McKeen's Magazine, Hockey Prospectus, Hockey Research Journal). Author's work has been featured in Forbes, Rolling Stone, Washington Post, Globe and Mail, and he has an ongoing column on ESPN. We will liaise with his contacts at these publications and update his byline to highlight the new book.Pitch applicable hockey websites (War on Ice, Behind the Net, Hockey Graphs, NHL Numbers, Dobber Hockey Fantasy Hockey Guide, Hockey Reference). Author makes regular radio interview appearances, including weekly scheduled appearances in Calgary, and monthly in Edmonton, Boston and Washington. We will liaise with his contacts there. Pitch for podcast interviews (Sirius XM's "NHL Game Day" and "Power Play", Sportsnet's "Marek vs Wyshynski", USA Today's "Top Shelf", Fourth Line, ScuttlePuck, TSN's "Bobcast", SlapShot Radio, etc.).Pitch interviews to SB Nation regional sites (ex: Pension Plan Puppets, Matchsticks and Gasoline, etc.) and the Nations Network sites (ex: Flames Nation, Leafs Nation, Jets Nation, etc.). Author AMA on Reddit/r/hockey Short DescriptionFollowing on his 2016 bestseller, Rob Vollman introduces the basics of hockey statistics to fans without a background in technical analysis. Stat Shot: A Fans Guide to Hockey Analytics is a primer on data-driven fandom thats as insightful as it is fun.Sales and Market Bulletsby connecting analytics and statistics with hockey, Stat Shot 2 gives an engaging and absorbing view into an otherwise cut and dry subjectThere is a large market for books about statistics in sports that is largely untappedauthor makes very regular appearances on radio stations around North America, as well as numerous conferences every yearPotential hockey blog/site advertising Podcast promotional outreach for advertising and/or giveawayAudiencehockey fans with an interest in statistics/analysisreaders who also listen to podcasts about sports/sports analysis With every passing season, statistical analysis is playing an ever-increasing role in how hockey is played and covered. Knowledge of the underlying numbers can help fans stretch their enjoyment of the game. Acting as an invaluable supplement to traditional analysis, Stat Shot: A Fans Guide to Hockey Analytics can be used to test the validity of conventional wisdom and to gain insight into what teams are doing behind the scenes or maybe what they should be doing! Inspired by Bill Jamess Baseball Abstract, Rob Vollman has written a timeless reference of the mainstream applications and limitations of hockey analytics. With over 300 pages of fresh analysis, it includes a guide to the basics, how to place stats into context, how to translate data from one league to another, the most comprehensive glossary of hockey statistics, and more. Whether A Fans Guide to Hockey Analytics is used as a primer for todays new statistics, as a reference for leading edge research and hard-to-find statistical data, or read for its passionate and engaging storytelling, it belongs on every serious fans bookshelf. A Fans Guide to Hockey Analytics makes advanced stats simple, practical, and fun.