Sport Marketing

Paul Blakey

• 05 mei 2011
• 9780857250902

Samenvatting:

An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.



This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.