Success in sports is no longer just about performance—it’s about the story you tell and the legacy you leave. In From Athlete to You, Ruben Clijsters, a seasoned expert in branding and sports marketing, shares the insights gained from years of working with athletes, sports organizations, and global brands. Drawing from his extensive experience, Ruben offers proven strategies to help you transform your unique journey into a powerful personal brand that resonates beyond the game.
This book is more than just a guide; it’s a call to action. It will inspire you to reflect on your values, align your decisions with your authentic self, and take control of your narrative. With actionable strategies and a dedicated workbook, you’ll uncover the tools to transition from being “just” an athlete to creating a brand that empowers you to stand out and unlock new opportunities. Your story doesn’t end when the competition is over. It’s just beginning. Step into your power, craft your legacy, and build a life beyond the game.