You Can Do It; A Guide for Starting and Running a Small Busi ...

Thomas L Greenbaum

• 11 mei 2018
• 9780985855031

Samenvatting:

This is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book: Table of ContentsShould you be an entrepreneurThe key ingredient to entrepreneurial successThe business planKey business strategiesBrand identificationResearching your business and marketThe wheel of small business marketingThe target audiencePositioningFinancial statementsFinancing a small business Legal Structure of your businessLegal requiremenets when starting a businessPricingThe elevator speechThe marketing StoolSalesDeveloping a trifold brochureSocial MediaPromotion for small businessKey insights into more effective advertisingNetworkingPublic RelationsBrief advertising and promotion legal adviceManaging day-to-day financial operationsThe Website and URLHeman ResorcesBusiness insuranceSummary-The keys to success in a small businessINDEX