Buyology
Martin Lindstrom
- 02 februari 2010
- 9780385523899
Samenvatting:
Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.
€ 11,99
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