Strategic Management and Competitive Advantage: Concepts Glo ...

Jay Barney

• 26 februari 2019
• 9781292266954

Samenvatting:

For courses in strategy and strategic management.

Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.