Being Strategic

Erika Andersen

• 03 augustus 2010
• 9780312656706

Samenvatting:

We all think we know the difference between strategy and tactics - the big picture versus the details. But we mostly get it wrong by focusing too much on tactics and too little on strategy. In Being Strategic , noted consultant Erika Andersen helps the reader approach business - and life - strategically, explaining why it's important, what's involved in doing it, and how to do it. Unlike most other strategy books on the market, which focus only on organization-level strategic planning, Being Strategic offers a model and skills for strategic thought and action that are broadly applicable and thoroughly practical: explaining the core skills and practices needed at each point, and providing simple models, real-life examples and self-directed activities for learning and applying them. Andersen uses a very accessible frame story of thirteenth century Welsh nobles building a castle for protection, and weaves in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others. With Being Strategic , Andersen offers a complete course in turning around a business, or even life.