Ultimate Sales Letter 4th

Dan S Kennedy

• 14 februari 2011
• 9781440511417

Samenvatting:

Explains why some sales letters work and most don't. This title shows how to write copy that any business can use.



Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics