The Effortless Experience
Matthew Dixon
- 12 september 2013
- 9781591845812
Samenvatting:
Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that loyalty is based on delivering on basic promises and offers insights for companies to use to improve brand loyalty.
€ 33,52
Bestel bij Bol.com >