Social Marketing
Lee, Nancy R.
- 11 april 2023
- 9781071851647
Samenvatting:
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
€ 107,54
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