Go-To-Market Uncovered

Paul Sullivan

• 21 april 2025
• 9781394328888

Samenvatting:

A tried-and-tested playbook for product and service launches you can implement in just 30 days

Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth is a startlingly insightful and powerful new discussion of how to take your company’s next product or service to market. In the book, author, strategist, and entrepreneur Paul Sullivan walks you through his ARISE framework, a set of strategies you can implement at your own company in just 30 days.

In addition to an evidence- and experience-based bird’s-eye view of the go-to-market process, you’ll get hands-on guidance on which KPIs to pay close attention to—and which ones you can safely ignore—as well as how to align your sales and marketing teams to create a unified customer journey. You’ll find real-world case studies that demonstrate the real-world value of the ARISE framework and that show you how business leaders like yourself can overcome the challenges you’re likely to face in your own launch.

Perfect for entrepreneurs, managers, executives, founders, and other business leaders, Go-To-Market Uncovered is an essential read for product leads, sales and marketing team leaders, and other professionals interested in discovering what distinguishes successful product launches from the rest.

A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams

In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find:

• Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded
• Strategies for aligning your sales and marketing goals to create a unified customer journey
• Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them

Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.