The Origin of Brands
Al Ries
- 01 mei 2004
- 9780060570149
Samenvatting:
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding. 60,000 first printing.
€ 32,31
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