Blind Spots

Paul Streit

• 05 januari 2026
• 9781637429068

Samenvatting:

Explore hidden pitfalls in product development where unjustified optimism, unrealistic forecasts, and misaligned incentives derail projects. Find actionable strategies to prevent costly failures, satisfy customer needs, and stay on schedule by anticipating the subtle traps of human behavior.

Why do so many new products fail in the market?

What causes schedule and cost overruns?

How can products be developed right the first time?

Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.

By the end of this book, readers will understand:

• Why unjustified optimism causes many new products to fail and miss their targets.
• How incentives, assumptions, and human behavior drive unrealistic forecasts.
• Proven steps to identify and prevent failure before it occurs.

And be able to:

• Develop products that truly meet customer needs.
• Hit market launch dates, budget goals, and performance targets.
• Stay ahead of projects instead of reacting to crises.

Drawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.