Global Marketing
Johny Johansson
- 01 juli 2005
- 9780071244541
Samenvatting:
Useful as the first course in the undergraduate level and in MBA level courses, this text utilizes a three-pronged framework to a discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. It develops the skills a marketing manager needs, to be successful in these tasks.
€ 26,19
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