I always wonder why every year there are so many new books being published on the subject of negotiation and why should I publish another one. As a paradox, even though there is annual growth in literature on the subject, people are finding it more and more difficult to negotiate. It amazes me the frequency people use force to achieve their negotiation objective rather than using a negotiation procedure. It seems as if human patience is running out. Lets take a look back in human history to examine how people negotiated in 2000 B.C., paying special attention to the Phoenicians, known as the Traders of the Sea for their mode of business and their successful negotiation skills. Why were they such great negotiators? What were their negotiating techniques? What principles did they follow, and how can we apply those principles today? While analyzing multiple successful modern negotiations, I discovered a new concept in practice, which I have coined Tradeables. I also believe using tradeables was an active practice of the ancient culture of the Phoenicians. You will see how such dealings in 2000 B.C. are applicable today. We will analyze the seven principles of the Phoenician society, according to Sanford Host in his book Phoenicians, and show how to use those same principles to help you find Tradeables that can leverage your negotiations.