Business Communication

Meenakshi Raman

• 09 augustus 2012
• 9780198077053

Samenvatting:

Business Communication 2e provides comprehensive and in-depth coverage of the concepts and key applications of business communication. The second edition of this text for management students has been revised to reflect recent changes in the business environment and the needs of students.



The second edition of Business Communication has been updated with one two new chapters, new sections, new figures and photographs, and appendices. The text material has been restructured to focus on the changes since the last edition. It is now divided into four parts and has 21 chapters. Beginning with an introduction to the principles of business communication, the book discusses the written aspect of business communication. The third part concentrates on developing oral skills for business and finally the fourth part analyses specific communication needs. It provides in-depth coverage of the core components of business communication: oral communication, written communication, and group and persuasive communication.