Treasure Hunt
Michael J. Silverstein
- 04 mei 2006
- 9781591841234
Samenvatting:
A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations. 50,000 first printing.
€ 34,04
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