Research in Consumer Behavior- Consumption in Marketizing Ec ...

II Shultz, Clifford J.

• 01 november 1994
• 9781559387835

Samenvatting:

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.



This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.