Marketing Today
Gordon Oliver
- 25 april 1995
- 9780132030014
Samenvatting:
This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.
€ 24,92
Bestel bij Bol.com >