MARKET RESEARCH 2ND EDITION
Paul N. Hague
- 01 maart 1999
- 9780749429171
Samenvatting:
The second edition of the introduction to market research. Covers all recent developments, includes a section on making use of the Internet and also information about research into customer satisfaction. Offers guidance on planning market research, qualitative and quantitative research, samples and questionnaire design and data collection.
€ 36,38
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