Low Income Consumers as a Source of Innovation

Aline Krämer

• 10 maart 2015
• 9783658089290

Samenvatting:

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Contents

• Open innovation
• Consumer integration into innovation
• Base of the pyramid (BoP)
• Inclusive Business
• Low-income markets in developing and emerging countries

Target Groups

• Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility
• Executives and consultants in R & D / Product Development, Design and Market Research

The Author