Essence Marketing Research
Peter Chisnall
- 01 maart 1991
- 9780132848299
Samenvatting:
This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.
€ 10,95
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