Ernest Dichter and Motivation Research
S. Schwarzkopf
- 20 augustus 2010
- 9780230537996
Samenvatting:
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
€ 115,-
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