Consumer Research
Morris B. Holbrook
- 03 augustus 1995
- 9780803972971
Samenvatting:
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.