Basic Marketing Research Using Microsoft Excel Data Analysis
Alvin C. Burns
- 01 december 2007
- 9780131354210
Samenvatting:
For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
€ 15,48
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