Applying Qualitative Methods to Marketing Management Researc ...
R. Buber
- 16 december 2003
- 9781349725069
Samenvatting:
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
€ 105,-
Bestel bij Bol.com >