A New Brand of Business
Douglas Ward
- 15 juli 2009
- 9781439900154
Samenvatting:
Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.
How a dominant magazine publisher developed the business of market research
€ 52,89
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