50 Plus Market
Dick Stroud
- 03 maart 2007
- 9780749449391
Samenvatting:
Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market.
€ 27,83
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