Welcoming Your Chinese Guests

Multicultural Marketing And Management

• 10 april 2014
• 9781497434646

Samenvatting:

China has already taken the place of Japan and become the No.1 outbound tourism market. According to World Travel Organization, there will be 100 million Chinese traveling abroad in 2020.As a tourism and hospitality industry executive, do you want to gain more knowledge on how to welcome your Chinese guests?In the seven modules of this course, you will follow a simple, easy-to-understand learning system that contains scenario analyses discussions, tips and suggestions. Each module has a short quiz to help you consolidate your knowledge on each component of the course. Topics covered include: building a positive first impression with Chinese visitors; suggestions for Sales and Marketing, for the Front Office and Concierge; Tour Desk and Bell Desk; and Food and Beverage.The course is developed by Multicultural Marketing and Management (MMM). MMM is a multi-award-winning, full-service marketing agency, with 20 years experience in Australia and specialises in non-English communication. MMM is an accredited tourism business in Australia.Other books by MMM:Chopsticks CultureWelcoming Your Indian Guests