Any business can be unrivaled!
In today's crowded marketplace, pouring money into marketing or simply having a better product won't make your business stand apart. Real growth doesn't come from incremental improvements or playing catch-up with competitors. It comes from being the only choice your customers want. Business growth expert and brand strategist Michelle Heath offers a radical shift in perspective to escape traditional competitive thinking and break free from the race to the middle. Her bold, customer-obsessed framework inspires you to build a business so aligned, so distinct and so valuable, no competitor can challenge it . . . or replicate it! More than just a strategy book, Unrivaled shares the powerful roadmap Michelle has used to generate over $100 billion in revenue with businesses across just about every industry--from banking, tech, wellness, luxury, finance, fashion, construction, cybersecurity, and more. She shares stories from working with family-owned businesses, start-ups and household brands like Fidelity Investments, J.P. Morgan, and E*TRADE and distills her decades of in-the-trenches experiences into a powerful manifesto for companies ready to stand apart. Inside, you'll discover how to: