The Truth about What Customers Want

Michael R. Solomon

• 16 oktober 2008
• 9780137142262

Samenvatting:

Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers Michael Solomon's The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world. Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker