The 7 Universal Laws of Customer Value

Stephen C. Broydrick

• 01 juni 1996
• 9780786307326

Samenvatting:

Here, Broydrick seeks to help readers learn from practical ideas, so that profits will soar and innovation will flourish. This guide demonstrates how managers can distinguish themselves from the competition and increase market share.



Here, Broydrick seeks to help readers learn from practical ideas, so that profits will soar and innovation will flourish. This guide demonstrates how managers can distinguish themselves from the competition and increase market share. Each of the chapters describes a way to add value to a product or service, including how to avoid "the Commodity Zone" - a black hole of "me too" that produces lower evaporating profits. Further chapters include discussion on how to: defy comparison; select your customers; remove the risk; narrow your offerings; be consistent; tell the truth; and keep in touch.