Sponsorship: For A Return On Investment

Guy Masterman

• 18 juli 2007
• 9780750668378

Samenvatting:

This text provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives.
A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.