Power Of Relationship Marketing

Tony Cram

• 23 november 1994
• 9780273609070

Samenvatting:

This new series of books provides managers with the latest management thinking in a practical and accessible style. The books meet the needs of thousands of managers who need to learn continually for their individual development.
The combined strengths of Ashridge and Financial Times/Pitman Publishing will ensure a series of consistent quality and topicality for a rapidly evolving competitive environment.
Ashridge is one of Europe's leading centres for management and organisational development, offering a comprehensive portfolio of services which embraces development, consultancy and research. Its mission for the 1990s is to develop forward-looking managers and organisations capable of outstanding performance in a rapidly changing global environment.