My Product Management Toolkit

Marc Abraham

• 07 maart 2018
• 9781984007315

Samenvatting:

Why are some products a hit while others never see the light of day? While there’s no foolproof way to tell what will succeed and what won’t, every product has a chance as long as it’s supported by research, careful planning, and hard work.

­Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here’s a sample of what you’ll find within these pages:

• Strategies for determining what customers want—even when they don’t know themselves
• Clear suggestions for developing both physical and digital products
• Effective methods to constantly iterate a product or feature