Market Your Way To Growth

Philip Kotler

• 08 maart 2013
• 9781118496404

Samenvatting:

The United States, the European Union, and other developed countries now face years of continuing low economic growth, so low that job creation will fall far short of the growth of the workforce. With the developed world facing an excruciating slow-growth economy, successfully competing for a limited customer base means using creative marketing strategies.

Market Your Way to Growth shows you how to survive these rough economic waters. The book details nine megatrends that will offer new opportunities throughout this decade, including a global redistribution of wealth, urbanization, an accelerating green global economy, rapidly changing social values, and more. Evaluate your business's readiness to navigate this shifting economic landscape using these eight growth strategies:

• Build Your Market Share: Outperform your competitors and grow your market share.
• Develop Enthusiastic Customers and Stakeholders: Attract fans and develop dedicated supply chain partners.
• Create a Powerful Brand: Design a powerful brand that serves as a living platform for your organization's strategy and actions.
• Innovate New Products, Services, and Experiences: Develop a culture of innovation and think freshly about new offerings and experiences.
• International Expansion: Identity international macro and micro markets of high growth and enter them successfully.
• Acquisitions, Mergers, and Alliances: Grow via attractive partnering opportunities through acquisitions, mergers, alliances, and joint ventures.
• Build an Outstanding Reputation for Social Responsibility: Improve your company's social character to win more respect and support from the public and stakeholders.
• Partner with Government and NGOs: Successfully bid to provide services and products that governments all over the world need.