Managing Customer Trust, Satisfaction, and Loyalty Through I ...

• 31 maart 2013
• 9781466636316

Samenvatting:

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. This highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage.



Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities.

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.