Levels of Corporate Globalization

P. Kuchinka

• 30 april 2004
• 9781403936257

Samenvatting:

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.



This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance. MARKET 1: Academics, Researchers, Libraries and post-graduate students interested in customer management and strategy MARKET 2: Practitioners interested in customer management and strategy