Customers Are People ... The Human Touch

John Mckean

• 29 oktober 2002
• 9780470848890

Samenvatting:

Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science.



Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.