“The customer is not always right, but he or she is always the customer.” That's customer service expert Don Gallegos' mantra. His 52 Rules will help you create a company that is focused on giving the best customer service ever. Gallegos' long experience as president of 70-store supermarket chain King Soopers is the basis for the Rules: welcoming customer complaints, empowering employees to handle customers' problems, learning from the best customer service companies, and much more. Charmingly illustrated by DreamWorks' Steve Hickner, each rule brings you closer to your goal of providing exceptional customer service in your business.Read one rule a week—or all 52 at once! Don Gallegos' Customer Service Rules! is your guide to building a business centered on your customers.Praise for Don Gallegos' Win the Customer, Not the Argument: “Great stories about creating loyal customers and satisfied employees.” - Sen. Feargal Quinn (Ireland), founder and former CEO, Superquinn “Sure to change the way you view your commitment to your customer.” - Tim Bellanti, SVP, Associated Wholesale Grocers Inc.“Chock full of great customer service ideas.” - Stew Leonard Sr., founder, Stew Leonard's Supermarkets