Customer Relationship Management
John Anton
- 01 juli 1996
- 9780134384740
Samenvatting:
This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships.
€ 11,78
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