Customer Loyalty and Success
J. Lynch
- 19 juni 1995
- 9781349395125
Samenvatting:
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
€ 99,99
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