AMA Handbook for Customer Satisfaction
Alan Dutka
- 01 juni 1993
- 9780844234540
Samenvatting:
Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger King, Baxter Healthcare Corporation, and more.
€ 70,20
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