The Complete Creative Director

Mick Mahoney

• 16 mei 2025
• 9789063698713

Samenvatting:

Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, frustrated clients, dysfunctional departments, and unhappy agencies. As the role becomes increasingly more complex and demanding, the need for clear, actionable advice is more urgent than ever. The Complete Creative Director is here to fill that void, offering essential tools to help you lead with confidence. This is the first comprehensive manual for creative directors, providing straightforward advice that you can simply build into your day. It will help you understand exactly what's expected of you at every stage of your leadership career and give you the tools to meet those expectations. You'll gain a solid grasp of best practices while learning to adapt them to fit your unique style and personality. The book also offers techniques for managing anxiety, building strong relationships-both inside and outside your organisation, and fostering a creative culture. Additionally, you'll learn how to develop a thriving creative department, master pitches, and effectively engage with the commercial side of the business. Ultimately, this book will make you more resilient in the face of setbacks, adaptable to constant change, and better equipped to focus on what truly matters: delivering exceptional creative work.